Campaign judgment, in writing.
Social ads, TikTok Shop, and what we learn measuring the return of real campaigns, published here.
How to Read a Campaign's ROAS Before Scaling Spend
What counts as a good ROAS by sector, how to calculate it without being misled by the raw platform number, and when it makes sense to raise the spending cap.
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How to Launch Your First Amazon Sponsored Products Campaign Without Burning Budget
A step-by-step guide to launching your first Sponsored Products campaign within an agreed spending cap, without wasting the first weeks of investment.
How Long Does a Meta or TikTok Ads Campaign Take to Show Results?
Realistic timelines for seeing results from a Meta Ads, TikTok Ads, or LinkedIn Ads campaign: the learning phase, when to expect reliable data, and when it's actually time to worry.
How Much Does Advertising on Meta, TikTok, and LinkedIn Ads Cost? Real Ranges by Sector
Ballpark ranges for cost per click, cost per lead, and reasonable minimum budget on Meta Ads, TikTok Ads, and LinkedIn Ads, by sector and business type.
Meta Ads vs. TikTok Ads vs. LinkedIn Ads: Which Platform Fits Your Business
A practical comparison of Meta Ads, TikTok Ads, and LinkedIn Ads: what kind of business each one works for, what cost per lead to expect, and how to decide without guessing.
What Is an Ad Spending Cap and How Is It Set?
A practical definition of an ad spending cap: what it is, how it's calculated against your margin, and why it changes how a Meta, TikTok, or LinkedIn Ads campaign gets launched.
